Finally, I hope you’ll forgive me for some remarks on Right Attitude in your new home, especially if that home is a small conservative town and you are a Blue urbanite. For some this will be very obvious and you may think I’m being condescending, but please believe me that some other people need advice. Lifelong city residents can be just as parochial as rural villagers in their own way. Everyone they know is from the city; they have never met a farmer. (Many urban children actually do not know where tomatoes or potatoes come from.) Better-educated urbanites often have friends and colleagues who are ethnically diverse, but all similarly well-educated; they may never socialize with anyone who isn’t, or have more than a brief conversation with them at the checkout counter or the tire shop. How can they know what behavior is appropriate in a small blue-collar town? Just like a rube going to the big city and unwittingly shaming himself by bristling or sneering at its diversity, city folk in small towns can look like arrogant fools without realizing it. If you get that reputation in your first months, it could take many years to shake it. At worst, if the rural vs. urban cold war turns hot, that could put you in real danger.

 

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I want to take this opportunity to point out one of the major unrecognized factors in the impending collapse of our civilization, namely television, followed by its monstrous offspring, the Internet. If I could get everyone to read just one book about our society’s predicament, it would not be the latest IPCC report, or the Limits to Growth update, or The Collapse of Complex Societies. It would be a profound book written by a former ad executive, the unfortunately named Jerry Mander (1978), called Four Arguments for the Elimination of Television. Obviously, his campaign did not succeed, but the issues he raised are still very real, and the addition of the Internet and social media to television has worsened the situation by another order of magnitude. I cannot do justice to his careful, complex arguments in a few paragraphs, so you should read the book, but a brief summary is as follows.

 

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